Edge of the World: Logo Design

Edge of the World is a whitewater rafting and action sports company. The guides and employees help make the trip that much more fun with their crazy antics and one of a kind personalities. The original logo of the company detracted from the company and the feeling and enjoyment of the overall experience of each and every outing. Seeking to create a logo and brand that was as fun to look at as the trips and guides were to go on and interact with.

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